The M Factor writing for the web program is tailored to meet your organisation's specific writing needs, but a draft outline is as follows.

Learning outcomes

You will learn how to:

• write online copy that's easy to read and appropriate for your audiences
• adapt print material for the online medium
• structure pages for easy skim reading.

Content

Web 2.0 and its influence on writing
As well as being more interactive (blogs, wikis etc.) Web 2.0 websites have a different look and feel than older websites. This session looks at the implications of Web 2.0 principles for writers.

How people read online material
People read online material differently from the way they read print material. This session looks at online usability trends.

Write for your audience
Before you start writing for the web, you need to be clear about who you're writing for and what they're looking for on your website.

Use web writing principles
This session looks at web writing skills, such as writing concisely, chunking your information and using subheadings.

Write to be found
We all want search engines to find out websites. This session covers search engine optimisation writing techniques and hyperlinking hints.

Write for the intranet
Writing for the intranet is similar to writing for the web, but the intranet is a more personal medium. This session looks at how to use a more personal tone in your writing.

Write e-newsletters and blogs
Many companies communicate with clients or customers through e-newsletters and blogs. This session looks at how to create compelling copy that attracts and retains readers.

Turn print material into online copy
Online material is much shorter than print material. This practical session shows you how to change print copy into online copy.

Call or email 61 2 9365 7711 or mary@themfactor.com.au to find out more about The M Factor training courses.