The M Factor courses are tailored to meet your organisation's specific writing needs, but a draft outline for a promotional writing workshop is as follows.

Learning outcomes

You will learn how to write promotional or persuasive copy that:

• grabs attention
• compels your audience to read on
• urges your readers to take action
• looks good as well as reads well.

Content

Principles of persuasive writing

• Use basic principles of good writing
• Use persuasive writing techniques, such as be specific rather than general, use verbs rather than nouns
• Think of your audience and the benefits for them
• Write in keeping with your brand and ethics

Writing for the web

• Use online writing principles — short, headings, chunks etc.
• Integrate words and design
• Make it easy for your customers/clients to buy from you — answer objections, provide all the relevant information etc.

Writing e-newsletters

• Follow the 5Cs of effective e-newsletters — conventions, content, credibility, community and commerce.

Writing advertisements

• Use the principle that less is more
• Gain attention with headlines and compelling body copy
• Integrate words and design

Writing direct mail

• Find the hook or angle that will get attention
• Have an offer and call to action
• Concentrate on getting the first paragraph ‘right’

Writing flyers

• Grab attention with a headline and design
• Be concise, yet specific
• Pay attention to detail — check you've included all the necessary information

Writing media releases

• Find an angle
• Use an inverted pyramid structure with your key messages upfront
• Use spokespeople if appropriate

What participants have said

"An enjoyable day filled with practical ideas about how to improve your written communication."

"A practical, hands on course that provides useable tips and strategies to make your writing more effective."

"Very beneficial and relevant to business."

 
Call or email 61 2 9365 7711 or mary@themfactor.com.au to find out more information.